Julie will lead the discussion on digital touchpoints with SMPS Chicago on June 3rd. Why are digital communication platforms important to the A/E/C industry and how can firm leadership leverage the data behind those platforms to make better decisions? If you will be in Chicago and have 10 or more years of experience in the […] Read more
Here’s a scenario for you … you and your supervisor sit down for your annual review. You are asked “What did you accomplish this year?” And this is the look you have … We have all been in that situation. Most marketers in a service industry have a difficult time measuring our successes. After all, […] Read more
There has been a lot of discussion in marketing circles about mobile sites. “THEY ARE IMPORTANT!” “WE NEED TO HAVE A MOBILE SITE!” “HOW WILL OUR CLIENTS NAVIGATE TO THAT CASE STUDY FROM THEIR PHONE IF WE DON’T HAVE A MOBILE FRIENDLY SITE?!” My answer to this: calm down, sheesh.
The more I discuss the value of understanding a company’s digital brand the more possibilities people start to think of where they can use this information. I saw this infographic from Wipro and think it is spot on. When you have senior level management striving to reach company goals then digital analytics come into play. […] Read more
Julie sat down with Communiqueso team to discuss how analytics and data can be used in professional service industries. Check out the full podcast here: https://communiqueso.com/2015/11/12/mo-data-mo-problems/. Then get to know Julie better by listening to the Double Dip episode. She makes and laughs at a poop joke. Typical. Marketers have access to more data than ever […] Read more