Category: ‘analytics’

Be Like Wendy’s

Wendy’s has set the bar high when it comes to a social media persona.  Listen up B2B social media managers (I didn’t capitalize social media managers because lots of various titles manage their company’s social media platforms), stop being boring. Over the past few weeks I have spent plenty of time being highly entertained by […] Read more

Jan, 14, 2017

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How Could The C-Suite Use Digital Analytics?

The more I discuss the value of understanding a company’s digital brand the more possibilities people start to think of where they can use this information.  I saw this infographic from Wipro and think it is spot on.  When you have senior level management striving to reach company goals then digital analytics come into play. […] Read more

Jan, 07, 2016

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What is a Digital Touchpoint?

Quick overview of traditional and digital touchpoints in business.

Nov, 28, 2015

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