Category: ‘how to’

Be Like Wendy’s

Wendy’s has set the bar high when it comes to a social media persona.  Listen up B2B social media managers (I didn’t capitalize social media managers because lots of various titles manage their company’s social media platforms), stop being boring. Over the past few weeks I have spent plenty of time being highly entertained by […] Read more

Jan, 14, 2017

0

SHARE THIS

Develop Your Company’s Social Media Persona

Funny thing is happening right now.  B2B companies (specifically those that are architecture, engineering, and construction) are starting to realize social media is a part of their marketing strategy. Shocker.  (Read that in a sarcastic voice.) So the folks that develop marketing strategy have told the implementers of the strategy to create a social media […] Read more

Aug, 05, 2016

0

SHARE THIS

Is Your Website a Team Member?

Here’s a scenario for you … you and your supervisor sit down for your annual review. You are asked “What did you accomplish this year?”  And this is the look you have … We have all been in that situation.  Most marketers in a service industry have a difficult time measuring our successes.  After all, […] Read more

Jan, 21, 2016

0

SHARE THIS

Desktop vs. Mobile vs. Tablet

There has been a lot of discussion in marketing circles about mobile sites.  “THEY ARE IMPORTANT!”  “WE NEED TO HAVE A MOBILE SITE!”  “HOW WILL OUR CLIENTS NAVIGATE TO THAT CASE STUDY FROM THEIR PHONE IF WE DON’T HAVE A MOBILE FRIENDLY SITE?!”

My answer to this: calm down, sheesh.[…] Read more

Jan, 13, 2016

0

SHARE THIS