Your company has a website and is “active” on social media. So what? We live and work in a fully digital world. Yet the vast majority of marketers still draw a hard line between digital and traditional marketing. The resulting behaviors are becoming increasingly costly—both as tangible bottom-line costs and lost opportunities. Breaking down the data behind a digital brand can help firms streamline messaging, find ideal clients, and focus their business development efforts to the right conversations with their ideal clients. Showcasing real world A/E/C digital marketing trends, we will look at examples that provide best practices and those “ah ha!” moments that will catapult firms into the twenty-first century.