THE Marketing Event: Changing the Game

Julie will co-present the “Avoiding a Digital Titanic” session with Ida Cheinman of Substance151 at the 2016 THE Marketing Event on November 4 in New York City hosted by SMPS New York.

Your company has a website and is “active” on social media. So what? We live and work in a fully digital world. Yet the vast majority of marketers still draw a hard line between digital and traditional marketing. The resulting behaviors are becoming increasingly costly—both as tangible bottom-line costs and lost opportunities. Breaking down the data behind a digital brand can help firms streamline messaging, find ideal clients, and focus their business development efforts to the right conversations with their ideal clients. Showcasing real world A/E/C digital marketing trends, we will look at examples that provide best practices and those “ah ha!” moments that will catapult firms into the twenty-first century.

Sep, 25, 2016